My husband was watching the first game of the World Series Wednesday night. I was in the room, reading. I looked up in time to catch the end of a new Budweiser advertisement that was created to air during the World Series.
My initial reaction was, WHAT?? What happened to “Drink Responsibly”?
Yesterday, I watched the full commercial on YouTube.
Of course, the ad is well done, and the story tugs at your heart strings. A man and his dog, an age old story.
Who doesn’t love a dog? It is especially heartwarming after the montage of the dog and man bonding. Growing from puppy to full grown dog and trusted companion.
After watching the commercial a few times, I still had the same feeling. The message it was perpetuating was wrong.
I spent time Goggling reviews of this commercial. All the analysts seem to love it. Although I got the sense that they love the adorable dog, and handsome man more than the message.
The commercial is tagged by Budweiser:
“Next time you go out, be sure to make a plan to get home safely. Your friends are counting on you. Enjoy Budweiser responsibly. #FriendsAreWaiting,”
A bit of an oxymoron, don’t you think? If you are drinking responsibly, you should be able to drive home, correct?
For a recovering alcoholic, I find the commercial disturbing. The way I interpret it is thus; go out, drink as much as you want, get drunk, and pass out at a friends because you are far to inebriated to drive home.
License to drink irresponsibly, woot!
Upon returning home in the morning, your trusty companion will be waiting at the door.
He will not have gone through the garbage, chewed on the furniture, or crapped on the rug while you were out . He will be concerned and awaiting patiently on your beautiful leather sofa, like a concerned human, just happy you made it home, finally, safely.
I find this ad to be the antithesis of the “Drink Responsibly” campaign.
I find it unsettling, and feel that its message is way off mark.